Website 'Contact Us' Pages
Importance of ‘Contact us’ Link at the Home Page of a Website
Of the many pages featured in a website the most indispensable page is the “Contact Us” page. It doesn’t matter whether it’s a business, government, or a purely personal one; each website intends to connect with visitors and readers. The ‘contact’ page, therefore, is an integral part of a website facilitating quick response from visitors.
Visitors find it convenient to get back to the people owning or managing the affairs of the website through the ‘Contact Us’ page. In a fast paced world capturing the attention of website visitors is difficult. Even more difficult is to elicit responses from them.
Some websites have contact information at the bottom of their home page. This is a sure way of dissuading visitors to give feed back. Even if they are keen on leaving a message sometimes they wouldn’t bother to scroll down or they may not find the contact info.
The best solution is to have a separate ‘Contact’ link set at the head of the home page with complete visibility and easy accessibility.
What is Included in a Contact Us Page
A business website will typically have several contact details in its Contact Us page including: the phone numbers of the sales, customer service, and administration departments. In addition to this the physical addresses of the offices, factories, and business premises are also mentioned in the contact page. Department specific contact email IDs and fax numbers figure prominently in the Contact Us page.
It is also a common practice to have a feedback form in the contact page making it very simple for visitors to leave comments or queries. The idea is that people should be able to contact a business through postal mail, email, telephone (including mobile phone), and fax. They should also find it easy to drop in to the office personally using the info provided in the Contact Us page.
Many websites have the facility of live chat in the Contact Us page. This is another unbeatable feature in converting visitors in to customers.
Utility of the Contact Page
Government websites have contact pages. The Whitehouse has one, the IRS has many, and all the states as well as local governments have contact pages. While the websites of the Governors try to seek public response and opinion through the contact pages the IRS does for it for allowing people to claim refunds and know their refund status.
The Court of Records in various states can be contacted through their website contact pages to obtain birth and death certificates. The impact of a personal website can be gauged from the responses that it generates through its contact page.
If it is a business website then there is no need to emphasize the need for a contact page. Customers love to have easy and quick accessibility as well as attention. When that happens they are more likely to get associated with online purchasing. Online ordering can happen at a very fast pace and in a 24X7 environment through the Contact Us page. Will people buy from someone that they cannot contact?
Utmost care and thinking should go in to designing the Contact Us page in a website. A well maintained Contact Us page makes a website really alive. Though it is often the smallest page in a website, it is the most potent one.
Website Contact Us Page
|
What do you think about this article?
Comments
More in Technology
Latest Articles